Carla Perez Group delivers and fulfills client expectations by utilizing standardized processes that seamlessly deliver results.  A solutions-driven mindset backed by the sophistication of a luxury brand, CPG helps navigate the process of finding or selling a home. Every transaction, regardless of size, is handled with the same standards of quality. Buying, building or selling a home each requires specialized and complimentary skillsets. CPG understands the value of real estate, how to negotiate the best deal when representing buyers or maximizing property values when listing a home.

Custom homebuilders have unique marketing needs that require the knowledge to effectively position and sell their property. Using their years of developer experience, CPG creates wining strategic marketing campaigns tailored around the unique aspects of each custom builder client.

Provide a concierge service, client centric approach to representing your property. Vertically integrate each listing with a senior project manager and top-notch support staff aligned to execute seamlessly. Our cohesive brand identity will elevate the style and story of your home. Fewer days on market means more value for you.

Transaction expertise backed by years of negotiating techniques that achieves results. Understanding how to utilize market data to drive the best price to secure your home. Clients make informed, strategic decisions about real estate. Comprehensive Market Analysis. Evaluate both on & off-market opportunities. Comprehensive site selection. Expert Negotiations. Strategic Consulting.

Carla Perez Group conducts original market research using advanced market intelligence enabling clients to make more informed decisions. CPG has the right analytical tools to help you answer real estate’s toughest questions. Backed by data-driven strategy, listings spend less time on market than the industry average.


  • Client Needs Analysis
  • Finanacing Preparation
  • Competitive Market Analysis
  • Tour Targeted Homes
  • Develop Negotiation Strategy
  • Negotiate Terms / Financial Analysis
  • Contract Preparation / Legal Review / Execution
  • Pre-Purchase Punch List
  • Occupancy / Post Close Review
  • Client Needs Analysis / Goals
  • Competitive Market Analysis / Pricing Discovery
  • Home Review / Preparation – Repairs / Improvements
  • Develop Comprehensive Marketing Campaign
  • Impact Video & Photography
  • MLS / Open House / Advertising & PR / Digital Marketing
  • Target Local / Regional / National / International Buyers
  • Pre-Qualification of Buyers
  • Negotiate Terms / Contract Preparation
  • Closing
  • Feasibility Study / Market Analysis
  • Land Acquisition
  • Initial Design
  • Preliminary Pricing
  • Computer Aided Design (CAD)
  • Contract Pricing
  • Design Selections
  • Construction
  • Project Completion
I wanted to express my gratitude for your performance over the past few years. It has been a pleasure to work with you and your amazing team. Carla Perez Group is enthusiastic, driven, and engaged. I can honestly say I have never met a more aggressive, yet mild-mannered, and extremely professional broker and team. After working with other real estate firms, I have to say, “Carla is like no other“ when it comes to working as a partner and representing our visions. Whether it be out residential development, selling dirt, or our luxury custom home build, your commitment to our views is always enthusiastic and results oriented. I am incredibly grateful for all your hard work and your ability to turn our visions into realty. Darren R. Mabry Owner | Mabry Custom Homes